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1920s
1930s
1940s
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1970s
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The 1920s redefined femininity.
Following World War I, the 1920s brought prosperity and social change. Women had tasted independence working in wartime factories. They were liberated from long braids and long skirts. Boyish "bobbed" haircuts were safer for working with machinery. Practicality influenced style.

American spirits lifted at war's end.
Young girls redefined themselves as vamps or flappers. They wore makeup and donned tight, "short" skirts that hit more or less at the knee. Long strands of pearls accented the dropped-waist flapper dress, which sometimes sported fringe, crystals, or mirrors.

This slim, modern look included the cloche, a deep-crowned, close-fitting hat worn pulled down to the eyebrows. Beach wear became less cumbersome; some even labeled it skimpy.

Women's suffrage reigned, as did Prohibition.
Women's magazines flourished. "Artificial silk" became known as rayon. Sewing machines were affordable. Ready-made fashion was plentiful and cheap. The Industrial Revolution and wartime technology` influenced the fashion marketplace.
  • Flappers and Vamps
  • Cloche Hats
  • Dadaism
  • Coco Channel
  • Long Pearls
  • The Charleston
  • Louise Brooks and Clara Bow
  • Ready-Made Fashion
  • Tweed
  • Bright, Patterned Sweaters
  • Sporty Style
  • (Amelia Earhart has her own fashion collection)
  • Penicillin
  • Dorothy Parker
Shop the 1920s here